It’s that time of year again when I look back at previous school assignments and see how far I have come since the first day as a sophomore at Grand Valley State University. At the beginning of this semester I wrote a POST on everything I knew about the public relations world at the time … More Post PR Reflection
A main part in working within the field of public relations is knowing whether or not your efforts are working for your client. Evaluating the success of a campaign is important because it lets the agency know if they have completed their task to the client’s standards. Another form of evaluating the success of a … More ROI and Evaluation in PR
Working within the field of public relations can be stressful and intimidating at times. There are many components that PR practitioners have to be aware of and follow if they want to succeed. According to the PRSA website (2009) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” … More Writing Press Releases
I’m sure most of you remember the story of the Subway spokesperson, Jared Fogle. He got his stardom after eating a diet of turkey and veggie Subway sandwiches and loosing close to 245 pounds (Jennings, 2015). However, that partnership was terminated in July of 2015 after Fogle was investigated by federal officials. The raid of … More Managing the Subway Crisis
This is a question that I am willing to admit, has crossed my mind multiple times since I have been introduced to the concept of research papers. When I first started writing research papers for my classes I dreaded having to take the time out of my schedule to find sources that had the information … More Why Research At All?